Halloween's coming!

It's not unusual at this time of year to see greetings card shops and fancy dress shops getting their windows dressed with Halloween paraphernalia; hats, wigs, masks etc

However, on my lunch break today I walked past a local jewellers, quite a classy one at that, and they had a full on Halloween display; cut out pumpkins dangling from the top, plastic bats, crepe paper witches and all!

Now call me old fashioned, but when I think of October 31st the idea of buying a new gold necklace for my Mum, or purchasing a new Tag watch for me are probably the last things on my mind.

Misplaced marketing methinks.