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TGI Paul

Wednesday, October 18, 2006

Halloween's coming!

It's not unusual at this time of year to see greetings card shops and fancy dress shops getting their windows dressed with Halloween paraphernalia; hats, wigs, masks etc

However, on my lunch break today I walked past a local jewellers, quite a classy one at that, and they had a full on Halloween display; cut out pumpkins dangling from the top, plastic bats, crepe paper witches and all!

Now call me old fashioned, but when I think of October 31st the idea of buying a new gold necklace for my Mum, or purchasing a new Tag watch for me are probably the last things on my mind.

Misplaced marketing methinks.


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